the marketers creed:
-if the primary need is security and belonging, then accordance or mainstreamism
-if it's control, succeedence
-if it's status and the esteem of others, then aspirance
-self esteem, then reformance
so then you have to ask,
what motivates the marketer?
12 comments:
Profit for the one controlling the markets.
I like this.... it suggests to me that marketers are a breed that defy the analysis of motivation... good one!
Hi Jon,
Let me guess.
It's not mainsteamism, succeedance, aspirance or reform is it? :)
Amazing to see your presence in blogland too. Your comment really moved me. Thanks for the visit and see you again.
What motivates the marketer?
Where do I begin?
Excelent!
The answer is greed (to me)
the methods may keep on changing but their topmost priority will always be material gain, i believe..
and i love your new header
You and my cousin Lisa should hang out together two great minded poets.
She just published a book Tulips, Water, Ash of her poems. See my yesterdays' blog for more details and her poems you can read (link).
and the answer is....
YOU ALL WIN!!!
actually I don't know if there is an answer to this one... I guess it would have to be a comment on meta-marketing or something...
thanks to you all for stopping by and for your thoughts... see ya soon...
jp
Hi Jon,
I like your elegant and dynamic poetry and perceptive observations a lot.
I might be too much of an idealistist or naïve Swede (to use a national cliché) to understand what the marketer’s motivation is. Yet, I suppose it might be materialism and a feeling of insecurity/inferiority.
I don't know what would motivate a marketer
A middle man of have and want
he is so foreign to me that I barely recognize him as human
Perhaps I should have taken the blue pill...
As someone who studied (and still studies) the world of marketing I wil say: all of the above, and more - the marketer is him/herself a human being, and as such is susceptible to the same needs/wants/motives as everyone else. Aside from that, the marketer adds to his/her work the need to rise to the top - the need for self-fullfilment. PS: Thanks for popping in again!
I have to say, more often than not, the desire to have more than others, in other words, greed.
I hope they don't get too greedy with the price of beer.
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