Monday, August 17, 2009

scattered thoughts 3

the marketers creed:

-if the primary need is security and belonging, then accordance or mainstreamism
-if it's control, succeedence
-if it's status and the esteem of others, then aspirance
-self esteem, then reformance

so then you have to ask,
what motivates the marketer?

12 comments:

the walking man said...

Profit for the one controlling the markets.

Harlequin said...

I like this.... it suggests to me that marketers are a breed that defy the analysis of motivation... good one!

Ganga Fondan said...

Hi Jon,
Let me guess.
It's not mainsteamism, succeedance, aspirance or reform is it? :)
Amazing to see your presence in blogland too. Your comment really moved me. Thanks for the visit and see you again.

Enemy of the Republic said...

What motivates the marketer?

Where do I begin?

Mariana Soffer said...

Excelent!
The answer is greed (to me)

DeLi said...

the methods may keep on changing but their topmost priority will always be material gain, i believe..

and i love your new header

Lynn Cohen said...

You and my cousin Lisa should hang out together two great minded poets.
She just published a book Tulips, Water, Ash of her poems. See my yesterdays' blog for more details and her poems you can read (link).

Jon said...

and the answer is....

YOU ALL WIN!!!

actually I don't know if there is an answer to this one... I guess it would have to be a comment on meta-marketing or something...

thanks to you all for stopping by and for your thoughts... see ya soon...

jp

Jenny said...

Hi Jon,

I like your elegant and dynamic poetry and perceptive observations a lot.

I might be too much of an idealistist or naïve Swede (to use a national cliché) to understand what the marketer’s motivation is. Yet, I suppose it might be materialism and a feeling of insecurity/inferiority.

Unknown said...

I don't know what would motivate a marketer
A middle man of have and want
he is so foreign to me that I barely recognize him as human

Perhaps I should have taken the blue pill...

Anonymous said...

As someone who studied (and still studies) the world of marketing I wil say: all of the above, and more - the marketer is him/herself a human being, and as such is susceptible to the same needs/wants/motives as everyone else. Aside from that, the marketer adds to his/her work the need to rise to the top - the need for self-fullfilment. PS: Thanks for popping in again!

BBC said...

I have to say, more often than not, the desire to have more than others, in other words, greed.

I hope they don't get too greedy with the price of beer.